Our task? Drive awareness amongst older millennials ready to settle down in their next stage of life.

We wanted to reach this audience in their "adulting" journey - hosting dinner parties, decorating new apartments, organizing before a busy work week. And with that, I created the campaign mantra "enhance life's little moments."

We knew millennials were consuming content on mobile, first and foremost. So we created a multi-episode mobile video content series to highlight the ways the Blue Cash Everyday Card and its cash-back feature could add a dose of “epic” to the consumers’ day.

Bonus: Through these sponsored videos on BuzzFeed’s food- and DIY-themed channels, we enabled consumers to purchase items featured in the tutorials via Instacart’s mobile platform. This  incentivized the use of the Blue Cash Everyday Card and allowed us to track sales ✨