ABI had just launched a line of hard sodas with a simple mission: to bring you the Best Damn thing you’ve had all day. To get the word out, they tapped BuzzFeed's creative shop.
Anheuser-Busch Introduces: Best Damn Brewing Co.
“People like beers that are approachable, down-to-earth and don’t take themselves too seriously, so Best Damn Brewing Co. aims to bring all the flavor without any of the fuss.”
My Role | Strategist
I conceptualized a variety of posts that would evoke an "I need to try that...now" mentality for any consumer. If you were a social butterfly, we would connect with you through the woes of a crowded bar (with Best Damn Brewing Co. beverages being the light at the end of the tunnel). If you were a homebody, we'd connect with you through delicious-looking, Instagram-worthy recipes you could make at home, using the boozy soda.
My strategy also included the creative development of several cobranded recipe videos which have garnered over 1MM views.