My Role:
When AT&T announced its acquisition of Turner Broadcasting, it was a pivotal moment for both companies. As Turner’s corporate messaging lead strategist, I had an exciting opportunity to define the GTM voice and strategy for the new company - WarnerMedia. The samples below are a taste of the voice and vision I helped shape.

My Approach:
The strategy and messaging was anchored in the concept of “A Smarter Way” - highlighting the tremendous value the newly combined company offered to its partners and advertisers.

Why It Worked:
With incredible content and data, WarnerMedia proved to be a smarter way to find your audience - a smarter way to to connect to what matters most - a smarter way forward overall.

The refreshing new brand direction had major legs, ultimately translating to extensions including TV spots, magazine spreads, and even a smoothie truck!

Press:
Business Insider | Cynopsis | AdAge