Best Damn Brewing Co.

Anheuser-Busch had just launched Best Damn Brewing Co., a line of hard sodas with a simple mission: to bring you the Best Damn thing you’ve had all day. To get the word out, they tapped BuzzFeed's creative shop.

My Role
Alcoholic soda?! The product sells itself. I wanted to kick things up a notch and show consumers that alcoholic sodas were not only good, but could be the game-changer of your evening.

I conceptualized a variety of posts that would evoke an "I need to try that...now" mentality for any consumer. If you were a social butterfly, we would connect with you through the woes of a crowded bar (with Best Damn Brewing Co. beverages being the light at the end of the tunnel). If you were a homebody, we'd connect with you through delicious-looking, Instagram-worthy recipes you could make at home, using the boozy soda.

My strategy also included the creative development of several cobranded recipe videos which have garnered over 1MM views.