Barbie x Stanley Quencher Experiential Pop-Up!
I partnered with experiential agency MKG to create a ✨ magical ✨ pop-up experience that brought to life the limited edition Stanley x Barbie quencher line.
As strategy director on the project, my role was to tap into the consumer behaviors, wants and desires of the Stanley audience to unearth unique insights that would make this pop-up experience not only eye-catching, but hugely satisfying to fans.
Leveraging my expertise in social culture (especially TikTok), I was able to identify strong strategic pillars that really spoke to the Stanley fanbase and served as North Stars for the entire creative execution.
