New Company Spotlights its Creative Vision and Portfolio of Iconic Brands, Now Enhanced by AT&T’s Global Reach, Capabilities, and 170 Million Direct-to-Consumer Relationships.
PRESS RELEASE:
WarnerMedia Unveils ‘A Smarter Way’ for Advertisers at First-Ever, All-In Upfront
My Role | Brand Strategist
When AT&T announced its acquisition of Turner Broadcasting, it was a pivotal moment for both companies. As Turner’s corporate messaging lead strategist, I had an exciting opportunity to define the GTM voice and strategy for the new company - WarnerMedia. The samples below are a taste of the voice and vision I helped shape.
The strategy and messaging was anchored in the concept of “A Smarter Way” - highlighting the tremendous value the newly combined company offered to its partners and advertisers. With incredible content and data, WarnerMedia proved to be a smarter to find your audience - a smarter way to to connect to what matters most - a smarter way forward.
